In today's world of social media, it is more important than ever to have a strong online presence. If you are running a restaurant or food truck business, this may seem daunting. However, with the right marketing strategy and some time spent on digital marketing channels like Facebook and Google, you can reach your customers in new ways and generate loyal followers that will keep coming back for more! In this case study post we will discuss an effective way to market a local restaurant through strategic use of social media channels.
With Longmont Public House we used a mixture of online ads and video content to reach customers. We started by creating a Facebook ad campaign with the following goals:
Let people know they were open.
Share Safety Precautions.
Build Doordash and online ordering system.
We created videos to show the Chef and his team and what steps they were following. We wanted to engage the community to build an understanding that the business needed customers.
A quick search of "local restaurant marketing" on Google brings up a lot of results. There are many suggestions for how to promote your local business, from traditional advertising like television and radio commercials all the way through digital media channels such as Facebook ads and social media posts. But the most important part is working with agency and building a strategy. The strategy needs to communicate a story to potential customers.
Through our marketing strategy the restaurant was able to pivot to online orders and develop that ordering habit for their customers. In the first few months, they saw a 150% increase in online orders and by year's end had tripled it.
We would love to tell you more about our strategy for marketing local restaurants!
The restaurant was able to pivot to online ordering because of their digital marketing plan which included Facebook ads and other social media posts.
Contact Conecto to lean more about how we can help your business.